BetVictor Sister Sites
A guide to the brands operating under BV Gaming Limited's UKGC licence 39576, including Heart Bingo, Parimatch, talkSPORT BET, Smooth Spins, and Betano.
Last verified by Dr Mark Griffiths on 2026-03-13
What Are BetVictor Sister Sites?
In the UK gambling industry, "sister sites" refers to brands that share the same UKGC licence holder. BetVictor operates under BV Gaming Limited, UKGC licence number 39576. Any other brand that also operates under this licence is technically a sister site, as they share the same regulatory framework, responsible gambling policies, and backend infrastructure.
However, it is important to understand that BV Gaming Limited's role in these relationships varies. In some cases, BV Gaming provides the full platform — the software, payment processing, game integrations, and customer support systems — while the brand itself is owned by a separate company. Heart Bingo, for example, is a Heart Radio brand, but it operates on the BetVictor platform under the BV Gaming Limited licence. This is a common arrangement known as a "white label" or "platform provider" model.
For players, the practical impact is that sister sites under the same licence typically share similar game libraries, payment methods, and responsible gambling tools. Your self-exclusion through GAMSTOP applies across all UKGC-licensed sites regardless, but sister sites may also share internal responsible gambling flags. Each site maintains its own promotions, bonus terms, and customer accounts — you cannot use a BetVictor login to access Heart Bingo, for instance.
Below is a breakdown of the key brands currently associated with BV Gaming Limited's UKGC licence, based on publicly available information from the UK Gambling Commission register.
BV Gaming Limited Brands
Heart Bingo
Bingo, Slots & Casino Games
Heart Bingo is branded under Global Media & Entertainment Ltd (the company behind Heart Radio), but the gambling operations run on the BetVictor platform under BV Gaming Limited's licence. It focuses primarily on online bingo with 90-ball, 75-ball, and themed bingo rooms, alongside a smaller selection of slots and instant-win games.
The site targets a different demographic to BetVictor — it skews toward a more casual, predominantly female audience who enjoy bingo alongside light slot play. Promotions tend to centre around free bingo tickets and community jackpots rather than traditional casino deposit matches.
Parimatch
Sports Betting & Casino
Parimatch is an international betting brand with a strong presence in Eastern European markets. For UK operations, it uses BV Gaming Limited's UKGC licence to offer sports betting and casino services to British customers. The brand is particularly known for its sports focus, with competitive odds on football, tennis, and esports.
Parimatch brings its own brand identity, marketing, and sponsorship deals (they have had prominent sports partnerships), while BV Gaming provides the regulatory and technical infrastructure for UK compliance. The casino section shares many of the same game providers as BetVictor.
talkSPORT BET
Sports Betting
talkSPORT BET is the betting arm of the talkSPORT radio station, one of the UK's most listened-to sports radio brands. The betting platform is powered by BetVictor's technology under BV Gaming Limited's licence. This partnership allows talkSPORT to offer betting promotions directly to its audience of sports fans.
The site is primarily focused on sports betting rather than casino games, with enhanced odds and special markets tied to talkSPORT programming. The branding and content is managed by the talkSPORT team, while BV Gaming handles the betting platform, odds management, and regulatory compliance.
Smooth Spins
Online Slots & Casino
Smooth Spins is an online casino brand linked to the Smooth Radio network, another Global Media & Entertainment property. Like Heart Bingo, it runs on BetVictor's platform under BV Gaming Limited's licence. The focus here is on slots and casino games rather than bingo.
The branding has a more relaxed, premium feel targeting players who enjoy a curated slot experience. The game library draws from the same provider pool as BetVictor, so you will find many of the same titles, though the promotions and site layout are tailored to the Smooth Radio audience.
Betano
Sports Betting & Casino
Betano is a major international brand owned by Kaizen Gaming, with a presence in multiple European markets. For UK operations, Betano uses BV Gaming Limited's licence. The brand is especially popular in Portugal, Romania, and Germany, and has expanded into the UK with competitive sports betting and casino products.
Betano offers a full sportsbook alongside a casino section with thousands of games. Their UK offering benefits from BV Gaming's established payment processing and responsible gambling infrastructure while maintaining Betano's distinct branding and promotional strategy.
What This Means for Players
Shared Regulatory Standards
All brands under BV Gaming Limited's licence are subject to the same UKGC regulations. This means the same standards for fair play, responsible gambling, data protection, and complaint resolution apply across every site in the network.
GAMSTOP Self-Exclusion
If you register with GAMSTOP, you are excluded from all UKGC-licensed operators — not just BetVictor. This covers every sister site and indeed every licensed gambling site in the UK. Self-exclusion cannot be bypassed by opening an account at a sister site.
Separate Accounts & Funds
Each site maintains its own player accounts. Your BetVictor balance, bonuses, and betting history are completely separate from any account you might have at Heart Bingo or Parimatch. You would need to register and deposit separately at each site.
Unique Welcome Offers
Each brand runs its own promotions independently. Claiming BetVictor's welcome bonus does not prevent you from claiming a separate new customer offer at a sister site, provided you meet that site's eligibility criteria.
For a deeper look at BetVictor's licensing and safety credentials, see our Is BetVictor Legit page. For details on the current welcome offer, visit the bonuses page.
Sister Sites FAQ
Who owns BetVictor?
BetVictor is operated by BV Gaming Limited, which holds UKGC licence 39576. The company also holds a licence from the Gibraltar Gambling Commissioner. The BetVictor brand traces its roots back to Victor Chandler, founded in 1946.
Can I use my BetVictor account at sister sites?
No. Each site under BV Gaming Limited maintains separate player accounts. You would need to register independently at Heart Bingo, Parimatch, or any other sister site. Your BetVictor balance, bonuses, and betting history do not carry over.
Does BV Gaming Limited own all these brands?
Not necessarily. BV Gaming Limited provides the platform and UKGC licence, but brand ownership varies. Heart Bingo is owned by Global Media & Entertainment (Heart Radio), Betano is owned by Kaizen Gaming, and talkSPORT BET is a talkSPORT radio property. BV Gaming acts as the licensed operator for UK regulatory purposes.
If I self-exclude from BetVictor, am I excluded from sister sites?
If you self-exclude directly with BetVictor, the scope may depend on the operator's internal policies. However, if you register with GAMSTOP (the UK national self-exclusion scheme), you are excluded from all UKGC-licensed operators for your chosen period — this covers BetVictor and every sister site.
Do sister sites share the same games?
Sites running on the BV Gaming platform generally have access to the same pool of game providers (Playtech, Pragmatic Play, NetEnt, etc.), but each brand curates its own lobby. Heart Bingo focuses on bingo rooms, while Parimatch emphasises sports betting. The specific games available may differ from BetVictor's catalogue.